Monday, March 26, 2012


Earth Hour videoblog and photography contest is brought to you by SM City Iloilo which aims to encourage individuals to share their experience with the Earth Hour program. It also aims to develop environmental awareness by sharing content ideas on how to minimize and setback climate change. This contest is open to individuals who have the passion to inform and share their enthusiast in conserving the environment.

How to join

Simply join SM City Iloilo as they celebrate Earth Hour on March 31, 2012, 7:30PM-9PM at the Elevated Parking Lot near Starbucks.

Terms and Conditions
  • The contest is open to both amateur and professional photographers, videobloggers and enthusiasts.
  • All photos/ video must be taken during the Earth Hour Program at SM City Iloilo on March 31, 2012 from 6PM-10PM.
  • Participants may use any digital or film-based camera.
  • Photo Entries must be printed in full colour on any brand of photo paper in 8R size (8 inches x 10 inches)
  • Manually retouched and/or painted print outputs are not allowed.
  • Video blog is only limited to 30 seconds and should contain the participants experience during the Earth Hour 2012.
  • The Videoblog must contain details about the earth hour experience of the participant and must be shot during the Earth Hour 2012 event at SM City Iloilo elevated parking lot near Starbucks.
  • Creative effects done within the camera at the time of exposure e.g. multiple exposures, flash fill, lighting, filtration, etc. are allowed.
  • Digital retouching on density, contrast adjustments, minor cropping, burning, and dodging may be tolerated, although major manipulation of main images through adding or subtracting are not allowed.
  • Deadline of submission of entries is on or before April 1 at 5PM
  • Judging of entries will be on April 3 at 5 PM.
  • Winners will be notified via email and announced at

Submission of Entries

Photo and Videoblog participants may download the official registration form at
Actual photos should be submitted in an envelope with the Official Registration Form to the Marketing Department of SM City Iloilo and a soft copy of the photo entry must be emailed to with the subject “EARTH HOUR 2012 AT SM CITY ILOILO”

For videoblog completion, videoblog link and the official registration form must be emailed to with the subject “EARTH HOUR 2012 AT SM CITY ILOILO”

Prizes at Stake for Each Category
  • First Prize P3,000 worth of SM Gift Certificates and Gift Packs
  • Second Prize P2,000 worth of SM Gift Certificates and Gift Packs
  • Third Prize P1,000 worth of SM Gift Certificates and Gift Packs
The entries will be judged by a panel of experts based upon the following criteria:
  • Relevance to Category topic                   30%
  • Composition/ Arrangement                   30%
  • Creativity and Originality                        40%

All entries become the property of SM City Iloilo, which will have the right to reproduce, exhibit, or publish the images for promotional purposes, indicating/acknowledging the photographer. SM City Iloilo may display the prints in a public venue, or publish them for the purpose of promoting Earth Hour 2012, without any financial compensation to the photographers.

Download the registration form using this link:

Earth Hour 2012

In 2006, WWF-Australia inspired Sydney-siders to show their support for climate change action in the first ever Earth Hour event. It showed that everyone, from children to CEOs and politicians, has the power to change the world they live in. Then in March 2007 in Sydney, Australia, 2.2 million individuals and more than 2,000 businesses turned their lights out for one hour to take a stand against climate change. In 2008, the plan was to take Earth Hour to the rest of Australia. But then the City of Toronto, Canada, signed up and it wasn’t long before 35 countries and almost 400 cities and towns were part of the event. It said something compelling to the world: that the climate challenges facing our planet are so significant that change needs to be global. 

In 2011, Earth Hour saw hundreds of millions of people across 135 countries switch off for an hour. But it also marked the start of something new – going Beyond the Hour to commit to lasting action on climate change. And with the power of social networks behind the Earth Hour message, we hope to attract even more participation so we can build a truly global community committed to creating a more sustainable planet.
In February, Earth Hour launched its 2012 campaign, “I Will If You Will”, with the intention of engaging its growing global community to go beyond the hour. Executive Director and Co-Founder Andy Ridley said, "Earth Hour’s challenge is no longer to connect people; the challenge is to offer a reason to connect. Any movement of change begins with symbolism - it’s a needed step to prove enough people care about an issue.
The Earth Hour YouTube platform hosts a global library of “I Will If You Will” challenges, and encourages people to share their dare publically through Facebook, Twitter, Google+ and email. Friends can be invited to participate and accept each challenge using these popular social networks.

 SM City Iloilo has always been an advocate in preserving the environment and its natural resources. It is in this context that we join the worl in celebrating the Earth Hour 2012.